<aside> 📌 Designed by Sonakshi Mohanty
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Figure 1: Trilogy Sanctuary rebranded logo on a sign
💼 Industry: Food and Yoga Industry (Vegan café, Yoga, and Aerial classes)
💡 Mission: “Trilogy Sanctuary was created to provide a place that nurtures balance and inspires people to lead healthy lives in harmony with themselves and with nature.” ****
Trilogy Sanctuary is small, rooftop vegan café located in La Jolla, California and founded in 2010 by the owners Joe and Leila. It acts as a sanctuary for yoga, vegan cuisine, and spiritual healing through its indoor & outdoor yoga studio and Aerial classes. Trilogy is a place that encourages balance and healing through mind, body, and spirit. They aim to nourishing your life, from the inside out.
“ORGANIC, COMMUNITY, LOVE.”
Figure 2: Trilogy Sanctuary rooftop Aerial and cafe area
Figure 3: Trilogy Sanctuary vegan food selection
<aside> 💡 Pro’s and Con’s of Original Branding
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| Pros | Cons |
|---|---|
| trilogy symbol to represent the cafe’s name | doesn’t inform the customer on what the company serves |
| simple earth tones to symbolize the cafe’s value of the earth through veganism and yoga | looks more hand drawn than digitized |
| lack modern aesthetic |
Figure 4: Trilogy Sanctuary Original Logo
<aside> 🎨 Rebranding
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Figure 5: Main Logo
Figure 6: Simplified Logo
<aside> 📌 Analyzing what other companies in the food and beverage industry do in their brand. How can we use this information to improve our current brand?
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Figure 7: Competitive analysis of the visual design of Trilogy Sanctuary and two other popular cafe’s: Pinpoint café and Better Buzz
<aside> 📌 The inspiration behind the rebranded logo and overview of decision behind color choice and typography
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Figure 8: Mood Board behind the logo
